Most Popular Skincare Instagram Trends from (Sk)Influencers

Taking care of your skin is an investment that will never become outdated. Just like fashion, there are online trends when it comes to the latest skincare routine, product, and tools. These 4 trends were a hit, and for a reason.

Clean Beauty

One of the most recent (and very overdue) trends is the awareness of non-toxic, cruelty-free products. With us living in the information age, people have become more aware of what sort of ingredients do more harm than good, and why natural, organic approached products are a win.

Skincare brands have been highlighting this with content that concentrates immensely on natural ingredients as the core of all their products. A report released last year by the British Soil Association Certification revealed that conscious consumerism has increased immensely in the UK organic beauty industry. We are living in an era where many brands now post about “no nasties” and “chemical-free” product lines.

In light of this ongoing trend, the French cosmetics firm Officinea has developed an app that scans your product’s ingredients list to flag questionable ingredients. Now that’s cool.

Jade Roller

Being one of the most Instagrammable beauty tools in the skincare world, a rolling pin made from jade stone is designed to be swept across the face for an anti-inflammatory, lymph-draining effect. It originates from ancient Chinese beauty rituals and it has taken the skincare world by storm.

Glass Skin

Korean and Japanese beauty traditions have without a doubt heavily influenced Western skincare trends online over the past few years. Straight from Korea, the Glass Skin trend refers to a soft, glimmering complexion that reflects light like glass. It can be achieved by following a specific skincare regime that includes layering your skin with several lightweight formulas that are enriched with vitamins and botanicals. It instantly went viral when Ellie Choi, a Korean beauty guru, revealed her skincare routine on Instagram.

Mochi Skin

Often referred to as “rice-cake skin” this quasi-minimalist approach is achieved by complying to a double-cleansing routine morning and night, followed by a beauty liquid, a lightweight moisturiser, a face mask every other day (K-Beauty is all about face masks, particularly daily sheet masks) and applying an SPF to finish. This routine will give you “rice cake-skin”, whereby your skin will look supple, plump and ultra-soft like a Japanese dessert, hence the name “Mochi”. Double cleansing seems to be the major technique in Asian skincare – it ensures grime and pollutants don’t make its way and settle into your pores.